Foundation of Marketing Workshop

Topic: Marketing and Sales
Wednesday, October 09, 2013 5:30 PM to 7:30 PM
Small Business Development Center, Innovation Park
The Morgan Building
Tallahassee
Everyone wants to know where to advertise and how to get the best bang for their buck. Many business owners jump the gun disseminating mismatched and ill-timed advertising and wonder why it doesn’t work. This class will take you back to some of the basic marketing concepts that you need to address before you advertise. It will then address how to transfer this into a “brand.” After that we will discuss some advertising strategies, especially the effectiveness of newer formats.
Speaker(s): Christine S. Urban
Fee: Free
Register for this event online at www.sbdcfamu.org.