WHATABURGER COMPLETES UPGRADE OF SIX TALLAHASSEE-AREA RESTAURANTS
Reinvestment Offers New Look, Utilizes Upgraded Color Palette
TALLAHASSEE, Fla. – Feb. 20, 2013 – Whataburger has recently revamped six Tallahassee-area restaurants as part of a system-wide reimaging program taking place across all 10 states where Whataburger operates. The focus of the reimaging project is on updating the restaurants’ exteriors, and includes such upgrades as the introduction of stone for some restaurants as well as overall updates of Whataburger buildings and signage.
The project’s goal is to emphasize Whataburger’s signature orange and white color palette while phasing out the blue and gray color scheme from buildings and exterior signage, creating a renewed excitement around the Whataburger brand.
The last Whataburger reimaging process of a similar scale took place more than 10 years ago and focused on introducing the white and blue color scheme while phasing out the brown. The current reimaging is taking place at an unprecedented pace, with each restaurant averaging just six days per renovation.
“We think our Tallahassee customers will be extremely pleased with the updated buildings and signage. At Whataburger, we take pride in our level of service, and along with our quality food and hospitality inside the restaurant, keeping our buildings updated on the outside is part of upholding the standard of service our customers have come to expect,” said Whataburger Director of Operations Lee Cartledge.
Whataburger is planning the reimaging in four phases, focusing on a market-by-market approach, with an objective to complete all markets by 2014. Additional enhancements to some Tallahassee-area restaurants are still underway as part of the company’s ongoing effort to provide customers with an all-around excellent dining experience. The current reimaging process is one of Whataburger’s most significant investments in facilities to date.
ABOUT WHATABURGER: Visit www.whataburger.com for more information on the company. Become a fan on Facebook at http://www.facebook.com/whataburgerand follow the brand on Twitter @Whataburger.
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